Dockers.com
Rebranding a brand to revive it’s cool factor
Agency: Wunderman
Creative Director: Bob Lukasik
Art Directors: Colin Metcalf & Jenn Richter
Client: Levi’s
Responsive Website
How do you redesign a brand that’s cultivated an undesirable brand image? You reinvent the “cool factor” and dig into the heritage of the brand.
Dockers was once synonymous with cubicle-wear for the milquetoast office dweller. We re-launched the brand as an understated and stylish line with more masculine appeal, with the help of survivalist legend Bear Grylls.
Dockers was once synonymous with cubicle-wear for the milquetoast office dweller. We re-launched the brand as an understated and stylish line with more masculine appeal, with the help of survivalist legend Bear Grylls.
Mood Boards
Photography
E-Commerce Website
Design Development
Brand Palette
