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Agency: Ogilvy 
Creative Director: Matthew Doh
ACD: Katie Walker & Jenn Richter
Copywriter: Blase Mnich
Post-Production: Optimus Chicago

Social Media / Targeted Ad Campaign

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To celebrate the Summer Solstice, we created the first Corona Light official holiday—June 20th, the lightest day of the year. Our targeted-campaign utilized Facebook Canvas with a rooftop bar finder in Chicago, LA and New York City. We even petitioned employers to lighten the load & let employees right at 5 with a mock Slideshare presentation.

We even trademarked the holiday. AdAge recognized the campaign too.