Google AdWords

Branding a FinTech brand from B2B to B2C

Agency: Ogilvy 
Creative Director: Matthew Doh
ACD: Katie Walker & Jenn Richter
Copywriter: Blase Mnich
Post-Production: Optimus Chicago

Social Media / Targeted Ad Campaign

To celebrate the Summer Solstice, we created the first Corona Light official holiday—June 20th, the lightest day of the year. Our targeted-campaign utilized Facebook Canvas with a rooftop bar finder in Chicago, LA and New York City. We even petitioned employers to lighten the load & let employees right at 5 with a mock Slideshare presentation.

We even trademarked the holiday. AdAge recognized the campaign too.

Campaign Development



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What is for email? is from the developers of Basecamp and helps creatives keep on top of their inbox by using smart algos to aggregate your inbox with priority and ability to attach to notes to each project update or client message. Currently, my email is down. Please reach me at HELLO@JENNRICHTER.COM

What programs do you and have you used in your creative process?

Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
Figma, Sketch, InVision, Dropbox, Miro, Slack, Calendly, Google Suite & more

Do you work out of a studio or in-house office?

I have lived on the west side of the city of Chicago for 15 years, where i’ve had a live/work design studio since I went independent. You can also find me at co-working spaces or my local bar that turns up their fireplace for me in their indoor/outdoor lounge—which also makes for an excellent meeting space in the most magical hidden gem corner of the city. I also contribute to political and grassroots movement efforts to increase the quality of life in my long time neighborhood, and worked on a Chicago City Counsel member’s campaign for the election in February 2023.

Where can I download your CV? +

View and Download the PDF Here

 ©Jenn Richter 2023 — All Imagess Are Copyrighted
Please Do Not Publish Images Without Prior Consent