A tech consultancy brand for good

Branding, Brand Collateral, Website
Role: Freelance Senior Art Director & Design Lead

In 2020, Kin+Carta relaunched their brand positioning and identity after a global merger and acquisition in digital consultancy and innovation capabilities. The brief: harmonize Kin+Carta’s new brand as one organization representing three consulting arms with unique but mutually informed offerings identified as Advise, Connect and Create. Advise is a digital maturity and value creation consultancy, whereas Connect is all about digital product development. Create, the third and final arm, is digital marketing and design coming full 360.


Print Spread / Proof of Concept
Demonstrating pairing of color palette, photography and design elements

Digital OOH
Proof of concept animation sequence utilizing hyper kinetic super graphic

Design Expression + Deliverables

Photography Treatment
Duotone and Black+White

Digital Expression

Visual Identity

Designed in Figma with Global Design Team

Case Study

Color Palette & Design Rationale
Light and Dark Mode Compatible to pass ADA Accessibility 
Designed Collaboratively over Zoom on



55.6684°N 12.5594°E



SAY HI ︎︎︎


What is for email? is from the developers of Basecamp and helps creatives keep on top of their inbox by using smart algos to aggregate your inbox with priority and ability to attach to notes to each project update or client message. Currently, my email is down. Please reach me at HELLO@JENNRICHTER.COM

What programs do you and have you used in your creative process?

Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
Figma, Sketch, InVision, Dropbox, Miro, Slack, Calendly, Google Suite & more

Do you work out of a studio or in-house office?

I have lived on the west side of the city of Chicago for 15 years, where i’ve had a live/work design studio since I went independent. You can also find me at co-working spaces or my local bar that turns up their fireplace for me in their indoor/outdoor lounge—which also makes for an excellent meeting space in the most magical hidden gem corner of the city. I also contribute to political and grassroots movement efforts to increase the quality of life in my long time neighborhood, and worked on a Chicago City Counsel member’s campaign for the election in February 2023.

Where can I download your CV? +

View and Download the PDF Here

 ©Jenn Richter 2023 — All Imagess Are Copyrighted
Please Do Not Publish Images Without Prior Consent