Mrs. Meyers Clean Day
Making a maker brand pop to increase engagement and brand visibility
Agency: Ogilvy & Mather
Client: SC Johnson
Role: ACD Art Director
Group Creative Director: Teresa Surratt
Photographer: Nathan Michael @ LoRes Studio
CONTENT, STRATEGY, CREATIVE/ART DIRECTION
Mrs. Meyers is a joyous brand, celebrating life’s little messes with a wink and a smile︎ she likes to keep things simple with garden inspired scents made with goodness, not a lot of nonsense. Mrs. Meyer’s. Remedies for everyday life, Rooted in Goodness.
To create an ownable aesthetic and meet the brief to increase social engagement, I was the art direction lead and created product stories that surprised and delighted with graphic composition and a pop. A hint of pop art, that is.
We increased engaged and their social following on Instagram, Facebook and Pinterest — all while integrating a happy homemaker and ultra crafty influencer Sallie Dale of @theurbanacres and theurbanacres.com to inspire through sustainable DIY projects.
To create an ownable aesthetic and meet the brief to increase social engagement, I was the art direction lead and created product stories that surprised and delighted with graphic composition and a pop. A hint of pop art, that is.
We increased engaged and their social following on Instagram, Facebook and Pinterest — all while integrating a happy homemaker and ultra crafty influencer Sallie Dale of @theurbanacres and theurbanacres.com to inspire through sustainable DIY projects.
Instagram Feed
#SummerStories / #GoodCleanFun
#PlantSomethingDay
Paid and Earned Media
