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Agency — VSA Partners
Role — Senior Designer
Scope — Visual Identity Design, Print Design, Photo Art Direction

Working with the super talented design team at VSA Chicago, I led a group of jr & mid-level designers as Senior Designer to brand and launch a POS tablet system; designed for small business, taking on Square’s mobile payment as competitor. With iterative design, we created brand collateral, visual storytelling, product demos & defined direction of photography. I mentored a team of jr. designers to lead my team to create a series of cohesive brand collateral, and art directed the direction of photography, carried through in a series of videos.

Brand Expressions

Photo Direction