CLOVER BY
FIRSTDATA


AGENCY: VSA PARTNERS
ROLE: SENIOR DESIGNER
YEAR: 2014 


Working with the super talented design team at VSA Chicago, I led a group of jr & mid-level designers as Senior Designer
 to brand and launch a POS tablet system; designed for small business, taking on Square’s mobile payment as competitor. With iterative design, we created brand collateral, visual storytelling, product demos & defined direction of photography. I mentored a team of jr. designers to lead my team to create a series of cohesive brand collateral, and art directed the direction of photography, carried through in a series of videos.

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richter-Clover_brochure-interior


Brand Expressions

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clover-display
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clover-brochure-z-fold
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Photo Direction

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Selected Works

AIVAProject type

Corona LightAd Campaign & Interactive

MoonbeamBranding & Packaging

SignifydVisual Identity

GemvaraContent

Levi'sDigital Design

HaierPrint & Digital

CloverPrint Design

Nature's IntentBranding, Packaging, Campaign

CaldreaContent

Del MontePhoto Styling

KitchenAidAd Campaign

Farm to ForkContent Campaign

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