Nature's Intent Vinegar

Agency — Epsilon
Role — Associate Creative Director/AD
Scope — Branding, Packaging, Experiential. Digital & Photo Direction

Nature’s Intent Vinegar is your new best friend brand. Boosting your routine naturally by brightening & awakening your favorite dishes with Nature’s Intent® Organic Apple Cider Vinegar. Since 1804, the Nature’s Intent Vinegar family of expert brewers have handcrafted vinegar with a dedication to superior flavor. Using only the best ingredients, and the highest of standards, the result is a high-quality organic Apple Cider Vinegar with healthy bacteria “The Mother” that delights your taste buds and revitalizes your favorite recipes. In order to differentiate from its competitor Bragg’s, focused on being a pantry staple, we repositioned the brand to focus on supporting your everyday wellness journey. With our influencer Candice Kumai, a NYT best-selling cookbook author and health-based blogger, we commissioned ACV-based recipes and photograph our social content for Instragram to drive traffic to the redesigned website. Not only does your body could use some revitalizing, but the brand did too. I redesigned their packaging, create an OOH campaign, and created brand guidelines for their visual identity and it's application for the campaign, assets, and experiential pop-up.

Recipe Content

Out of Home Campaign

Nature's Intent Brand Guidelines

Detox Dry Bar & Pop-Up Swag