Soho House

CAMPAIGN: "BEAUTY SLEEP STAYCATION"
ROLE: SR. ART DIRECTOR
PHOTOGRAPHER: FANETTE GUILLOUD 
YEAR: 2024

The campaign "Beauty Sleep Staycation" was created to support Soho House Chicago's wellness experiences and room reservations during the slow season at the start of the new year. Created in 2024 for early 2025, I utilized a photoshoot shot by photographer Fanette Guilloud to shine a spotlight on the women and influencers who were the target audience for an indulgent "Self Care" hotel stay. In addition to the content library, I created a typographic and iconographic identity system for the campaign.