AIVA


Branding an Electro Ethereal Recording Artist



Agency: Nø Studio, Chicago & Copenhagen
Role: Art Director, Artist Manager, Music Video Director
Photographer: David Sessions





Inspired by meeting Matthew Siskin of Designedmemory, Beyonce’s Creative Director and New York City fashion darling, I decided to take on the challenge of shaping the creative vision, aesthetic, social strategy, and brand presence of a recording artist, AIVA. An intentional pangram-style artist name to represent the symmetry of light and dark energy. Playing off of this, we established a black and white photography style that highlighted her mysterious, mystical silhouette; inspired by classic fine art portraits. 

Developing an ownable treatment for her brand, I took her photography direction a step further by introducing experimental play like imagery mirroring her energy and movement.

While initially developing a logotype for her branding, we collaborated on the final logo — her signature made of stars. Handdrawn and vectorized. Music video and website coming soon.








Type Exploration
Nostra by Lucas Descroix
Previously exploring Lacrima and Nazareth








FAST FORWARD
Music Video
Mood Boards, Treatments, Wardrobe, Styling, Art Direction







MUSIC VIDEO COMING 11.11







ARCHIVE OF WORK


TAKE A PEEK ︎︎︎





55.6684°N 12.5594°E
COPENHAGEN PHOTO SERIES


COMING SOON ︎︎︎





GET IN TOUCH
HELLO@JENNRICHTER.COM


SAY HI ︎︎︎







FAQ

What is Hey.com for email? 

Hey.com is from the developers of Basecamp and helps creatives keep on top of their inbox by using smart algos to aggregate your inbox with priority and ability to attach to notes to each project update or client message. Currently, my Hey.com email is down. Please reach me at HELLO@JENNRICHTER.COM


What programs do you and have you used in your creative process?

Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
Figma, Sketch, InVision, Dropbox, Miro, Slack, Calendly, Google Suite & more



Do you work out of a studio or in-house office?

I have lived on the west side of the city of Chicago for 15 years, where i’ve had a live/work design studio since I went independent. You can also find me at co-working spaces or my local bar that turns up their fireplace for me in their indoor/outdoor lounge—which also makes for an excellent meeting space in the most magical hidden gem corner of the city. I also contribute to political and grassroots movement efforts to increase the quality of life in my long time neighborhood, and worked on a Chicago City Counsel member’s campaign for the election in February 2023.


Where can I download your CV? +

View and Download the PDF Here











 ©Jenn Richter 2023 — All Imagess Are Copyrighted
Please Do Not Publish Images Without Prior Consent