Inspired by meeting Matthew Siskin of Designedmemory, Beyonce’s Creative Director and New York City fashion darling, I decided to take on the challenge of shaping the creative vision, aesthetic, social strategy, and brand presence of a recording artist, AIVA. An intentional pangram-style artist name to represent the symmetry of light and dark energy. Playing off of this, we established a black and white photography style that highlighted her mysterious, mystical silhouette; inspired by classic fine art portraits. 

Developing an ownable treatment for her brand, I took her photography direction a step further by introducing experimental play like imagery mirroring her energy and movement.

While initially developing a logotype for her branding, we collaborated on the final logo — her signature made of stars. Handdrawn and vectorized. Music video and website coming soon.