Clover
Less Labor, More Love Campaign
Agency: VSA PARTNERS
Client: FirstData
Role: Senior Designer (Design Lead)
︎ Branding Design
︎ Brand Collateral
︎ Experiential
Working with the super talented design team at VSA Chicago, I led a group of jr & mid-level designers as Senior Designer to brand and launch a POS tablet system from FirstData. Designed for small business, taking on Square’s mobile payment as competitor.
With iterative design, we created brand collateral, visual storytelling, product demos & defined direction of photography inspired by clean design and authentic working environments that tell the story of “Less Labor. More Love.” as one of the first point-of-sale tablets that automated payments.
With iterative design, we created brand collateral, visual storytelling, product demos & defined direction of photography inspired by clean design and authentic working environments that tell the story of “Less Labor. More Love.” as one of the first point-of-sale tablets that automated payments.
Brand Collateral





Art Direction of Photography



CES Las Vegas

Experiential - Brand Launch

Style Guide/Vis ID



BTS Brand Development @ VSA

