Clover



Less Labor, More Love Campaign



Agency: VSA PARTNERS
Client: FirstData
Role: Senior Designer (Design Lead)

︎ Branding Design
︎ Brand Collateral
︎ Experiential 
︎ Print

Working with the super talented design team at VSA Chicago, I led a group of jr & mid-level designers as Senior Designer to brand and launch a POS tablet system from FirstData. Designed for small business, taking on Square’s mobile payment as competitor.

With iterative design, we created brand collateral, visual storytelling, product demos & defined direction of photography inspired by clean design and authentic working environments that tell the story of “Less Labor. More Love.” as one of the first point-of-sale tablets that automated payments. 



Brand Collateral 










Art Direction of Photography





CES Las Vegas


Experiential - Brand Launch





Style Guide/Vis ID











BTS Brand Development @ VSA







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FAQ

What is Hey.com for email? 

Hey.com is from the developers of Basecamp and helps creatives keep on top of their inbox by using smart algos to aggregate your inbox with priority and ability to attach to notes to each project update or client message. Currently, my Hey.com email is down. Please reach me at HELLO@JENNRICHTER.COM


What programs do you and have you used in your creative process?

Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
Figma, Sketch, InVision, Dropbox, Miro, Slack, Calendly, Google Suite & more



Do you work out of a studio or in-house office?

I have lived on the west side of the city of Chicago for 15 years, where i’ve had a live/work design studio since I went independent. You can also find me at co-working spaces or my local bar that turns up their fireplace for me in their indoor/outdoor lounge—which also makes for an excellent meeting space in the most magical hidden gem corner of the city. I also contribute to political and grassroots movement efforts to increase the quality of life in my long time neighborhood, and worked on a Chicago City Counsel member’s campaign for the election in February 2023.


Where can I download your CV? +

View and Download the PDF Here











 ©Jenn Richter 2023 — All Imagess Are Copyrighted
Please Do Not Publish Images Without Prior Consent