Clover
Less Labor, More Love Campaign
Agency: VSA PARTNERS
Client: FirstData
Role: Senior Designer (Design Lead)
︎ Branding Design
︎ Brand Collateral
︎ Experiential
︎ Print
Working with the super talented design team at VSA Chicago, I led a group of jr & mid-level designers as Senior Designer to brand and launch a POS tablet system from FirstData. Designed for small business, taking on Square’s mobile payment as competitor.
With iterative design, we created brand collateral, visual storytelling, product demos & defined direction of photography inspired by clean design and authentic working environments that tell the story of “Less Labor. More Love.” as one of the first point-of-sale tablets that automated payments.
With iterative design, we created brand collateral, visual storytelling, product demos & defined direction of photography inspired by clean design and authentic working environments that tell the story of “Less Labor. More Love.” as one of the first point-of-sale tablets that automated payments.
Brand Collateral
Art Direction of Photography
CES Las Vegas
Experiential - Brand Launch
Style Guide/Vis ID
BTS Brand Development @ VSA
