Caldrea
Agency — Ogilvy, Chicago
Role — Associate Creative Director, Art Direction
Creative Director — Thearesa Surratt
Photographer — Nathan Michael @ LoRes Studio
Scope — Content Campaign, Photo Art Direction
Caldrea is the upscale, boutique sister brand of Mrs. Meyers Clean Day. Working with the same photographer as we did for their MMCD content campaign, Nathan Michael, I directed the aesthetic utilizing mood boards and visual storytelling focused on Caldrea botanical products used in everyday life—with an aspirational and premium aesthetic.
Sensory Appeal
It was important to capture the sensory appeal of the botanicals and aspirational decedance with highly stylized imagery for social content to capture the brand's premium product aesthetic.
Selected Works
AIVAProject type
Corona LightAd Campaign & Interactive
MoonbeamBranding & Packaging
SignifydVisual Identity
GemvaraContent
Levi'sDigital Design
HaierPrint & Digital
CloverPrint Design
Nature's IntentBranding, Packaging, Campaign
Mrs. Meyers Clean DayContent
CaldreaContent
Del MontePhoto Styling
Kin and CartaDigital Design
KitchenAidAd Campaign
Farm to ForkContent Campaign