Caldrea


AGENCY: OGILVY & MATHER
ROLE: ASSOCIATE CREATIVE DIRECTOR
CD: THEARESA SURRATT
PHOTOGRAPHER: NATHAN MICHAEL @ LOW RES STUDIO

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Caldrea is the upscale, boutique sister brand of Mrs. Meyers Clean Day. Working with the same photographer as we did for their MMCD content campaign, Nathan Michael, I directed the aesthetic utilizing mood boards and visual storytelling focused on Caldrea botanical products used in everyday life—with an aspirational and premium aesthetic. 

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Sensory Appeal

It was important to capture the sensory appeal of the botanicals and aspirational decedance with highly stylized imagery for social content to capture the brand's premium product aesthetic.

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Selected Works

AIVAProject type

Corona LightAd Campaign & Interactive

MoonbeamBranding & Packaging

SignifydVisual Identity

GemvaraContent

Levi'sDigital Design

HaierPrint & Digital

CloverPrint Design

Nature's IntentBranding, Packaging, Campaign

CaldreaContent

Del MontePhoto Styling

KitchenAidAd Campaign

Farm to ForkContent Campaign

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