DEL MONTE

Agency — Epsilon
Role — Associate Creative Director
Partner — David Shih, Copywriter
Photography — Martha Stewart Omnicom, NYC
Scope — Ad Campaign, Photo Art Direction


Del Monte wanted to revive their old pantry-stample brand, College Inn, through a series of print ads and editorially shot recipe content also applied to their print campaign. We went to NYC to shoot the print and TV campaign at Martha Stewart's Omnicom photo studio in Hell's Kitchen. We worked their incredible food stylists to create beautiful shots of their all-natural broth, emphasizing their ingredients as well as showcasing the end product of an appetizing Lemon Chicken Noodle soup. I assisted the stylists with prop design and food styling, while working with the photographer to capture the perfect northwest facing window lighting in studio. 

Food Styling for Print

richter-1708_CollegeInn_MainBrothAd_FinalSun-vert
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Richter-1708_CollegeInn_LemonSoup_vert
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Selected Works

AIVAProject type

Corona LightAd Campaign & Interactive

MoonbeamBranding & Packaging

SignifydVisual Identity

GemvaraContent

Levi'sDigital Design

HaierPrint & Digital

CloverPrint Design

Nature's IntentBranding, Packaging, Campaign

CaldreaContent

Del MontePhoto Styling

Kin and CartaDigital Design

KitchenAidAd Campaign

Farm to ForkContent Campaign

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