Gemvara.com

Agency — R/GA
Role — Sr. Art Director
Creative Director — Manny Fernandez
Photographer — Todd Selby

Gemvara offers affordable personalized jewelry made in NYC, under the direction of a former Gucci creative, targeting Millennials. I was asked to lead their first influencer social media campaign called “Color Stories” to create a content library and visual storytelling for #LiveinColor. I worked directly with the Group Creative Director and client to collaborate on our Todd Selby-shot photoshoots to create selects, and retouched the images myself, removing all non-Gemvara designer logos and perfecting the color balance in Lightroom. In addition to the social media strategy defined together with CD Manny Fernandez, I designed social posts, created a playbook for visual identity and execution, and a Muses Magazine concept. 

Meet the Influencers

Arielle Nachmani

@somethingnavy

Katie Rodgers

@paperfashion

Keiko Lynn

@keikolynn

#LiveInColor

We posted our social content to Facebook, Twitter and Instagram to create engagement around the #LiveInColor hashtag telling the influencers' color stories, supporting a contest to win a $1,000 gift card to Gemvara.com

Content Photography and Social

Contest Posts

Product Posts

Muses Magazine