GEMVARA

Agency — R/GA
Role — Sr. Art Director
Creative Director — Manny Fernandez
Photographer — Todd Selby


Gemvara offers affordable personalized jewelry made in NYC, under the direction of a former Gucci creative, targeting Millennials. I was asked to lead their first influencer social media campaign called “Color Stories” to create a content library and visual storytelling for #LiveinColor. I worked directly with the Group Creative Director and client to collaborate on our Todd Selby-shot photoshoots to create selects, and retouched the images myself, removing all non-Gemvara designer logos and perfecting the color balance in Lightroom. In addition to the social media strategy defined together with CD Manny Fernandez, I designed all social posts and created a playbook for visual identity and execution, and pitched a Muses Magazine concept. 

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Meet the Influencers

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Arielle Nachmani

@somethingnavy

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Katie Rodgers

@paperfashion

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Keiko Lynn

@keikolynn

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#LiveInColor

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We posted our social content to Facebook, Twitter and Instagram to create engagement around the #LiveInColor hashtag telling the influencers' color stories, supporting a contest to win a $1,000 gift card to Gemvara.com

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Content Photography & Posts

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Contest Posts

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Product Posts

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Muses Magazine

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Selected Works

AIVAProject type

Corona LightAd Campaign & Interactive

MoonbeamBranding & Packaging

SignifydVisual Identity

GemvaraContent

Levi'sDigital Design

HaierPrint & Digital

CloverPrint Design

Nature's IntentBranding, Packaging, Campaign

CaldreaContent

Del MontePhoto Styling

Kin and CartaDigital Design

KitchenAidAd Campaign

Farm to ForkContent Campaign

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