Mrs. Meyers Clean Day


AGENCY: OGILVY
ROLE: ACD ART DIRECTOR
CD: THEARESA SURRATT
PHOTOGRAPHER: NATHAN MICHAEL
YEAR: 2016 

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Mrs. Meyers is a brand known for bringing quirky joy & wonder to life's mundane cleaning routines. The challenge was that their joy wasn't yet translated into an ownable social presence with a brand voice. To define the pop art brand personality, I wanted to capture the brand with Pinterest-worthy set styling and conceptual highly stylized visuals elevating the product as hero. Utilizing editorial visual storytelling, our spring/summer campaign elevated the brand's social engagement by 350%+.

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Content Campaign

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We shot a series of summer-inspired and product-oriented content for Mrs. Meyers Clean Day's social feeds, with Instagram being our main platform for increasing engagement. Relatable lifestyle imagery and on-trend stylized product shots with animated gifs underscored the playful nature of the brand.

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Platn Something Day Website Design

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Selected Works

AIVAProject type

Corona LightAd Campaign & Interactive

MoonbeamBranding & Packaging

SignifydVisual Identity

GemvaraContent

Levi'sDigital Design

HaierPrint & Digital

CloverPrint Design

Nature's IntentBranding, Packaging, Campaign

CaldreaContent

Del MontePhoto Styling

KitchenAidAd Campaign

Farm to ForkContent Campaign

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