SIGNIFYD


AGENCY: RICHTERLARSSON (FREELANCE PROJECT)
ROLE: CREATIVE DIRECTOR/DESIGNER
YEAR: 2013


Signifyd is a FinTech brand that prevents fraud at checkout and e-commerce touchpoints. They approached me to design direct their new logo and visual identity. Utilizing blue, the color of confidence and orange, the color of security, I wanted to create an ownable mark with a wink and a smile. Creating a brand identity system, I also defined the art direction of photography and how to utilize the "smile" as a supergraphic within print, digital and traditional advertising.

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Selected Works

AIVAProject type

Corona LightAd Campaign & Interactive

MoonbeamBranding & Packaging

SignifydVisual Identity

GemvaraContent

Levi'sDigital Design

HaierPrint & Digital

CloverPrint Design

Nature's IntentBranding, Packaging, Campaign

CaldreaContent

Del MontePhoto Styling

KitchenAidAd Campaign

Farm to ForkContent Campaign

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