Signifyd


Agency — Studio Richter
Role — Creative Director/Designer
Scope — Visual Identity Design, Brand Guidelines, Print Design



Signifyd is a FinTech brand that prevents fraud at checkout and e-commerce touchpoints. They approached me to design direct their new logo and visual identity. Utilizing blue, the color of confidence and orange, the color of security, I wanted to create an ownable mark with a wink and a smile. Creating a brand identity system, I also defined the art direction of photography and how to utilize the "smile" as a supergraphic within print, digital and traditional advertising.

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signifyd-09-idenix-collateral
signifyd-08-branding-mockup
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richter-signifyd-brandguidelines-mock
richter-signifyd-ooh-billboard-mock
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RICHTER-signfiyd-hero-1628998594
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signifyd-mobile-animatics-edit

Selected Works

AIVAProject type

Corona LightAd Campaign & Interactive

MoonbeamBranding & Packaging

SignifydVisual Identity

GemvaraContent

Levi'sDigital Design

HaierPrint & Digital

CloverPrint Design

Nature's IntentBranding, Packaging, Campaign

CaldreaContent

Del MontePhoto Styling

Kin and CartaDigital Design

KitchenAidAd Campaign

Farm to ForkContent Campaign

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