Signifyd

Agency — Studio Richter
Role — Creative Director/Designer
Scope — Visual Identity Design, Brand Guidelines, Print Design

Signifyd is a FinTech brand that prevents fraud at checkout and e-commerce touchpoints. They approached me to design direct their new logo and visual identity. Utilizing blue, the color of confidence and orange, the color of security, I wanted to create an ownable mark with a wink and a smile. Creating a brand identity system, I also defined the art direction of photography and how to utilize the "smile" as a supergraphic within print, digital and traditional advertising.