CORONA LIGHT


Agency—Ogilvy
Role—Associate Creative Director, Art Direction
Team—Katy Walker & Blase Mnich
Post-Production—Optimus
Scope—Content Campaign, Social, Brand Activation


For a Corona Light brand activation, my team and I created the first ever "brand holiday" on the longest day of the summer, the lightest day of the year, with a play on brand, we called “The Lightest Day” — driving engagement through a Facebook Canvas immersive digital experience and social media. Encouraging our targeted demographic to leave work right at 5 for happy hour, we included a local bar finder that were participating in “The Lightest Day” celebrations with Corona Light merch and experiential pop-ups.

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Creative directed and designed a brand new brand — shot at Worth Farms & Casaca Vineyards in Central Valley, California, where Farm to Fork's tomatoes were in harvest. We shot a brand film, content library & campaign for the product launch for a new sauce from the makers of Ragu and Bertolli. I designed the brand from the ground up (no pun intended) utilizing their already established logo and packaging design to extend into brand collateral, brand guidelines and website design. 

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#TheLightest Day Experiential & Swag

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Selected Works

AIVAProject type

Corona LightAd Campaign & Interactive

MoonbeamBranding & Packaging

SignifydVisual Identity

GemvaraContent

Levi'sDigital Design

HaierPrint & Digital

CloverPrint Design

Nature's IntentBranding, Packaging, Campaign

CaldreaContent

Del MontePhoto Styling

Kin and CartaDigital Design

KitchenAidAd Campaign

Farm to ForkContent Campaign

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