CORONA LIGHT

Agency — Ogilvy Chicago
Role — Associate Creative Director, Art Direction
Team — Katy Walker & Blase Mnich
Post-Production — Optimus Chicago
Scope — Content Campaign, Social Media, Experiential

For a Corona Light brand activation, my team and I created the first ever "brand holiday" on the longest day of the summer, the lightest day of the year, with a play on brand, we called “The Lightest Day” — driving engagement through a Facebook Canvas immersive digital experience and social media. Encouraging our targeted demographic to leave work right at 5 for happy hour, we included a local bar finder that were participating in “The Lightest Day” celebrations with Corona Light merch and corrugated steel experiential pop-ups.

Creative directed and designed a brand new brand — shot at Worth Farms & Casaca Vineyards in Central Valley, California, where Farm to Fork's tomatoes were in harvest. We shot a brand film, content library & campaign for the product launch for a new sauce from the makers of Ragu and Bertolli. I designed the brand from the ground up (no pun intended) utilizing their already established logo and packaging design to extend into brand collateral, brand guidelines and website design. 

#TheLightest Day Experiential & Swag