Corona Light

Agency—Ogilvy
Role—Associate Creative Director, Art Direction
Team—Katy Walker & Blase Mnich
Post-Production—Optimus
Scope—Content Campaign, Social, Brand Activation

For a Corona Light brand activation, my team and I created the first ever "brand holiday" on the longest day of the summer, the lightest day of the year, with a play on brand, we called “The Lightest Day” — driving engagement through a Facebook Canvas immersive digital experience and social media. Encouraging our targeted demographic to leave work right at 5 for happy hour, we included a local bar finder that were participating in “The Lightest Day” celebrations with Corona Light merch and experiential pop-ups.