CORONA LIGHT


AGENCY: OGILVY
ROLE: ACD ART DIRECTOR
TEAM: KATY WALKER & BLASE MNICH
POST-PRODUCTION: OPTIMUS CHICAGO
YEAR: 2016 


For a Corona Light brand activation, my team and I created the first ever "brand holiday" on the longest day of the summer, the lightest day of the year, with a play on brand, we called “The Lightest Day” — driving engagement through a Facebook Canvas immersive digital experience and social media. Encouraging our targeted demographic to leave work right at 5 for happy hour, we included a local bar finder that were participating in “The Lightest Day” celebrations with Corona Light merch and corrugated steel experiential pop-ups.

richter-corona-hero


Creative directed and designed a brand new brand — shot at Worth Farms & Casaca Vineyards in Central Valley, California, where Farm to Fork's tomatoes were in harvest. We shot a brand film, content library & campaign for the product launch for a new sauce from the makers of Ragu and Bertolli. I designed the brand from the ground up (no pun intended) utilizing their already established logo and packaging design to extend into brand collateral, brand guidelines and website design. 

CORONA_LIGHTESTDAY_CANVAS_mockup
corona-social-content-mobile

Selected Works

AIVAProject type

Corona LightAd Campaign & Interactive

MoonbeamBranding & Packaging

SignifydVisual Identity

GemvaraContent

Levi'sDigital Design

HaierPrint & Digital

CloverPrint Design

Nature's IntentBranding, Packaging, Campaign

CaldreaContent

Del MontePhoto Styling

KitchenAidAd Campaign

Farm to ForkContent Campaign

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