Levi's Go Forth
Agency — Wunderman (digital partnership with Wieden+Kennedy)
Role — Senior Designer
Creative Director — Bob Lukasik (CCO)
Photographer/Videographer — Lance Acord
Scope — Ad Campaign, Digital Design
I worked with Chicago/NY art director legend Colin Metcalf and multi-talented Group Creative Director Bob Lukasik to redesign the site for Dockers.com—then was asked to help design the global launch of Levis.com and the "Go Forth" ad campaign, under the oversight of the CCO of Wunderman and our partner agency Wieden+Kennedy. The campaign brought new energy to the brand while maintaining it's signature heritage.
To support "Go Forth", I also pitched a conceptual filmstrip banner ad— shoppable and interactive to pin the looks leveraging the Pinterest API.
The objective of the editorial-inspired campaign was to elevate the Levi's brand, create a narrative within an anthem film that later inspired the TV ads and collaborate with UX to create a crossplatform e-commerce redesign, also leveraged for Dockers.com for a seamless online shopping experience across both brands.
Levi's "Go Forth" Campaign
Film Strip Interactive Banner Ad
Levi's "Go Forth" Campaign
Out of Home Billboard Concept
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