Mrs. Meyers

Agency — Ogilvy
Role — Associate Creative Director, Art Direction
Creative Director — Thearesa Surratt
Photographer — Nathan Michael @ LoRes Studio
Scope — Content Campaign, Photo Art Direction

Mrs. Meyers is a brand known for bringing quirky joy & wonder to life's mundane cleaning routines. The challenge was that their joy wasn't yet translated into an ownable social presence with a brand voice. To define the pop art brand personality, I wanted to capture the brand with Pinterest-worthy set styling and conceptual highly stylized visuals elevating the product as hero. Utilizing editorial visual storytelling, our spring/summer campaign elevated the brand's social engagement by 350%+.

We shot a series of summer-inspired and product-oriented content for Mrs. Meyers Clean Day's social feeds, with Instagram being our main platform for increasing engagement. Relatable lifestyle imagery and on-trend stylized product shots with animated gifs underscored the playful nature of the brand.

Plant Something Day Website Design