Corona Light
Creating the first National Beer Brand Holiday
Agency: Ogilvy
Creative Director: Matthew Doh
ACD: Katie Walker & Jenn Richter
Copywriter: Blase Mnich
Post-Production: Optimus Chicago
Social Media / Targeted Ad Campaign
#TheLightestDay
To celebrate the Summer Solstice, we created the first Corona Light official holiday—June 20th, the lightest (and longest) day of the year. Our targeted-campaign utilized Facebook Canvas with a rooftop bar finder in Chicago, LA and New York City. We even petitioned employers to lighten the load & let employees right at 5 with a mock Slideshare presentation.
We even trademarked the holiday. AdAge recognized the campaign too.
To celebrate the Summer Solstice, we created the first Corona Light official holiday—June 20th, the lightest (and longest) day of the year. Our targeted-campaign utilized Facebook Canvas with a rooftop bar finder in Chicago, LA and New York City. We even petitioned employers to lighten the load & let employees right at 5 with a mock Slideshare presentation.
We even trademarked the holiday. AdAge recognized the campaign too.
View Demo
Click to view on Vimeo
Creating Novelty Appeal
Conceptual Social Posts
Custom shot on Goose Island at
Sunrise & Sunset (vinyl type hand set by me!)
Bar Finder
Designed Interactive GeoTagged Map Finder + Entire Canvas Experience
Edited at Optimus Chicago