Farm to Fork
Creating a brand from scratch, just like the product
Agency: Epsilon
Role: Art Director, Writer & Designer
Creative Director: David Shih
Photographer: Skylar Neilson
Post-Production: The Mill, Chicago
BRANDING, BRAND STRATEGY, CONTENT, WEBSITE DESIGN
SOCIAL AND BRAND FILM
Building a brand from the ground up is no easy task. Farm to Fork came to use while their product was still in development, looking to my team to devise design treatments, create a content library aligning with brand architecture. The result was sculpting a brand to feel approachable, friendly, humble and trusted, but sshhh—it’s from the makers of Ragu.
We went out with the client to shoot the tomato harvest in Central Valley, California to start a content library and establish the brand’s homegrown, organic look and feel. We also shot a brand and sales video while the product itself was in it’s final stages of developement, gearing up for its retail debut partnering with Kroger and Target. The campaign was effective to the point that Target could never keep it on it’s shelves and Bon Appetit did a partnership with us for PR.
We went out with the client to shoot the tomato harvest in Central Valley, California to start a content library and establish the brand’s homegrown, organic look and feel. We also shot a brand and sales video while the product itself was in it’s final stages of developement, gearing up for its retail debut partnering with Kroger and Target. The campaign was effective to the point that Target could never keep it on it’s shelves and Bon Appetit did a partnership with us for PR.
Brand Guidelines Design
UX Design
Recipe Content
Photography and Content Library
4AM CALL TIME
Central Valley, California
Early Campaign Exploration
“The Small Batch Sauce Co.”
