Farm to Fork

Creating a brand from scratch, just like the product



Agency: Epsilon
Role: Art Director, Writer & Designer
Creative Director: David Shih
Photographer: Skylar Neilson
Post-Production: The Mill, Chicago

BRANDING, BRAND STRATEGY, CONTENT, WEBSITE DESIGN
SOCIAL AND BRAND FILM



Building a brand from the ground up is no easy task. Farm to Fork came to use while their product was still in development, looking to my team to devise design treatments, create a content library aligning with brand architecture. The result was sculpting a brand to feel approachable, friendly, humble and trusted, but sshhh—it’s from the makers of Ragu.       

We went out with the client to shoot the tomato harvest in Central Valley, California to start a content library and establish the brand’s homegrown, organic look and feel. We also shot a brand and sales video while the product itself was in it’s final stages of developement, gearing up for its retail debut partnering with Kroger and Target. The campaign was effective to the point that Target could never keep it on it’s shelves and Bon Appetit did a partnership with us for PR.











Brand Guidelines Design




UX Design








Recipe Content







Photography and Content Library





4AM CALL TIME
Central Valley, California






Early Campaign Exploration
“The Small Batch Sauce Co.”




ARCHIVE OF WORK


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FAQ

What is Hey.com for email? 

Hey.com is from the developers of Basecamp and helps creatives keep on top of their inbox by using smart algos to aggregate your inbox with priority and ability to attach to notes to each project update or client message. Currently, my Hey.com email is down. Please reach me at HELLO@JENNRICHTER.COM


What programs do you and have you used in your creative process?

Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
Figma, Sketch, InVision, Dropbox, Miro, Slack, Calendly, Google Suite & more



Do you work out of a studio or in-house office?

I have lived on the west side of the city of Chicago for 15 years, where i’ve had a live/work design studio since I went independent. You can also find me at co-working spaces or my local bar that turns up their fireplace for me in their indoor/outdoor lounge—which also makes for an excellent meeting space in the most magical hidden gem corner of the city. I also contribute to political and grassroots movement efforts to increase the quality of life in my long time neighborhood, and worked on a Chicago City Counsel member’s campaign for the election in February 2023.


Where can I download your CV? +

View and Download the PDF Here











 ©Jenn Richter 2023 — All Imagess Are Copyrighted
Please Do Not Publish Images Without Prior Consent