Reviving an old stand-by for wellbeing supplements by telling the story of its sources
Creative Director: Jenn Richter
︎ Sodales: Malesuada
︎ Nulla: Sapien
︎ Proin: Dignissim
︎ Aenean Venena CA 9
After a long sprint to craft campaign concepts, we won the Haier America pitch. We conducted tissue sessions with the world’s largest appliance manufacturer gain a leadership position in the US to reposition their brand relevant to the American market. Our team repositioned the brand across businesses and categories, developed a brand strategy and mobile-first, omni-channel retail program.