Nature‘s Way
Rebrand Campaign
Reviving an old stand-by for wellbeing supplements by telling the story of its sources
Agency: Epsilon
Creative Director: Jenn Richter
︎ Sodales: Malesuada
︎ Nulla: Sapien
︎ Proin: Dignissim
︎ Aenean Venena CA 9
After a long sprint to craft campaign concepts, we won the Haier America pitch. We conducted tissue sessions with the world’s largest appliance manufacturer gain a leadership position in the US to reposition their brand relevant to the American market. Our team repositioned the brand across businesses and categories, developed a brand strategy and mobile-first, omni-channel retail program.
Impact
Supported Haier’s product innovation strategy for the US. Refocused effort on higher margin products while creating more opportunity for multi-product sales (bundled selling, cross sell and upsell). Repositioned as a whole home provider. Rationalized Haier's proposition into GE’s product portfolio as a mass premium offering for Millennials.
